Posts Tagged ‘Sony’

A few weeks ago in Slogans #1 I mentioned that each day we all see and hear many adverts, whether it be advertising hoardings, radio or television adverts, advertisements is magazines or newspapers.

So again today, I want to ask you how many of the companies/organisations associated with the following slogans can you identify just by their slogans?

  1. The best a man can get
  2. Step up
  3. The greatest tragedy is indifference
  4. The happiest place on earth
  5. Do you have the bunny inside?
  6. The unexpected bank
  7. There is no substitute
  8. Make believe
  9. Between love and madness lies obsession
  10. Quality never goes out of style

So there’s the slogans, how many do you think you know?

advertising

So here’s the answers…

  1. Gillette
  2. The British Army
  3. The Red Cross
  4. Disneyland
  5. Energizer
  6. First Direct
  7. Porsche
  8. Sony
  9. Calvin Klein
  10. Levis

There were a few tricky ones in there, so if you got them all, well done!

I’ll be doing a few more of these in the next few weeks, so keep watching the adverts and remember the slogans.

These days we are increasingly able to do all our transactions and interactions anywhere and at whatever time of day, using computers, phones and other new gadgets.

As a consequence of this we seem to be hearing about a growing number of computer frauds that are taking place. One of the types of fraud that seems most alarming and difficult to stop, is identity theft.

So what is identity theft?

Identity Theft is when an imposter pretends to be someone else so that they can illegally gain information, services, goods or money. e.g. Someone pretends to be you by using your name and credit card details to order goods or services; Someone pretends to be you to “hide” from authorities by giving your name/address as their own.

I’ve heard a few stories of people who have found their identity has been stolen, and it seems to be a very long and difficult task to convince the authorities/credit card companies that you are who you claim to be, and that the other person using your identity is an imposter.

Personally the term identity theft always makes me think of something positive – someone so great that we all want to be so others try to be that person. I.e. They try to take on the same personality traits as the person whose identity they are impersonating.

So how do we keep ourselves safe from identity theft? I can only offer a little bit of advice in the hope that this help you from falling foul of identity theft:

  • Keep you credit/debit cards in a safe place at all times
  • Don’t share your credit/debit card details with anyone…especially your PIN number
  • Don’t let your credit/debit card out of your sight when paying for goods/services in shops/restaurants
  • Only share minimal personal data on-line – Those who know you will find you from the little information you share
  • Only use secure internet sites when making on-line purchases
  • Be careful how you dispose of mail/documents that include your name and/or address

These are just a few hints – If you need further information I’d suggest the following websites:

http://www.getsafeonline.org/

http://www.identitytheft.org.uk/